Safe Trip is a campaign created to promote drug testing at New Zealand music festivals. This campaign aims to encourage its Gen Z audience to get their drugs tested at drug-testing tents located inside festivals. This campaign focuses on making a change so that young Kiwis can enjoy themselves at festivals without putting themselves at risk by taking dangerous drugs. This subject needs to have awareness brought to it as it is generally younger people who attend music festivals, especially in New Zealand. This is dangerous as these young people don't know what to expect from these festivals and are thrown into a dangerous space. Issues such as drugging, substance abuse, overdosing and injuries often occur at festivals, putting young kiwis at risk.