Nursecare
Nursecare is a campaign designed to empower student nurses through balanced care and prevention of burnout.
The objective of Nursecare is to elevate student nurses' well-being by providing them with tips and resources to promote balance in the juggle. This campaign can act as a platform to provide support and show appreciation to student nurses who are feeling overwhelmed and burnt out. The topic of burnout is frequently overlooked or pushed under the rug, but Nursecare strives to bring awareness to its harsh reality. Through impactful communication design, Nursecare targets young student nurses who may have feelings of intense pressure or are close to giving up, and provides them with guidance in the right direction for coping with burnout. With the target audience being nursing students, the campaign will be plastered in areas that these students frequently visit, such as university campuses, bus stops, hospitals and other nursing placement locations.